Global Business and the Global Economy

A new publishing program at Georgetown University Press

The Global Business and the Global Economy program includes books on business, the economy, and finance. We seek to present actionable, relevant information for business leaders, business students, and general readers, infusing the traditional business disciplines—leadership, marketing, sales, finance, data analysis, information technology, cybersecurity, operations and supply chain, and human resources—with timely and critical information, scholarship, and expertise. Career development, workforce culture, and communication are also covered by our authors. The program offers readers a global perspective on the role of the private sector in some of the most pressing issues and trends of our time, including economic and wealth inequality; climate change and its economic impact; the unsustainability of hypercapitalism; the economic disruption caused by trade wars and rapid advances in artificial intelligence, automation, and robotics; and, last but certainly not least, the economic impact of the global pandemic and the recent, worldwide attention being paid to racial injustice in the United States. The history and future of capitalism—as well as business history, economic history, and financial history—will also figure prominently in the program. Diversity among our authors and as a subject of study and practice will be a core component. All of these subjects are held together by a recognition that business exists not merely to generate revenue but also to serve society.

Fall 2021


Commanding Attention at Work (and at Home) by Managing Your Social Presence

Jeanine W. Turner

Survival strategies for communicating in a notification-saturated world

As our ability to pay attention in a world of distractions vanishes, it’s no wonder that our ability to be heard and understood—to convey our messages—is also threatened. Whether working with our teams and customers or communicating with our families and friends, it is increasingly difficult to break through the digital devices that get in the way of communication. And the ubiquity of digital devices means that we are often “multicommunicating,” participating in multiple conversations at once. As a result, our ability to be socially present with an audience requires an intentional approach.

This increased strain on attention has never been more clear than during the global pandemic, when our homes suddenly accommodated both work and family life. What are our options when facing professional communications at all hours? Do we ask for the technology to be put away at the dinner table? Establish other ground rules? What about using digital communications to our advantage—how can we facilitate information-sharing in the midst of a world where we are overwhelmed with content?

Drawing from fifteen years of research, interviews, and experience from teaching students and executives, Jeanine W. Turner offers a framework to navigate social presence at work and at home. By exploring four primary communication choices—budgeted, entitled, competitive, and invitational—Turner shows when and where to employ each strategy to most effectively allocate our attention and command the attention of others. Each chapter includes concrete strategies and concludes with reflection questions and exercises to help readers further explore these decisions in professional and personal relationships.

Jeanine W. Turner is a professor in the Communication, Culture, and Technology Program and is an affiliated faculty member in the McDonough School of Business, both at Georgetown University. She inspires and challenges executives and students to gain a strengthened sense of how best to communicate their presence in a variety of environments, and has worked within the public and private sectors, including AARP, KPMG, Microsoft, National Football League Players Association, Rolls Royce, Sprint, the US Senate, US Department of Defense, and the World Bank.

“This book is amazingly timely . . . With online meetings and chats we often find ourselves surreptitiously performing multiple tasks while we should be paying attention. This book will explain why we multitask and what we can do to become more present and attentive.”—Larry D. Rosen, professor emeritus of psychology, California State University

Being Present provides captivating and realistic examples that address the struggles we all face when trying to balance paying attention to others and being productive. Grounded in decades of research, the combination of strategies provided for both work and personal life make it a must read for teams, managers, executives, and parents!”—Keri K. Stephens, professor, Organizational Communication and Technology, and Distinguished Teaching Professor, The University of Texas at Austin