Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity, as explained in Authenticity: Building a Brand in an Insincere Age, by Mark Toft, Jay Sunny, and Rich Taylor. Endorsements "I've seen people with … Continue reading New Marketing Book from Praeger Just Released January 2020
