Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity, as explained in Authenticity: Building a Brand in an Insincere Age, by Mark Toft, Jay Sunny, and Rich Taylor.

Endorsements

“I’ve seen people with good ideas fail because they can’t tell a good story. This book will help you sharpen the way you think about and pitch your products or services. Authenticity saves you from the biggest traps and gives you memorable ideas on how to position your brand.”—Hans Tung, Managing Partner, GGV Capital, 7-time Forbes Midas Lister (#7 in 2019)

“There are so many books and articles out there about branding, you can easily suffer from paralysis by analysis. Thankfully, Authenticity goes right to the core of branding—the perception of a brand’s mission and credibility. It will positively impact your business, and you as well.”—Stephen Smith, President, Persuasive Creative Advertising
Adjunct Professor, Loyola Chicago Graduate School of Business

“Most business books function best as sleeping pills. Not Authenticity. The examples and anecdotes the authors provide are actually entertaining.”—Christopher Miller, Author of American Cornball, The Cardboard Universe, and Sudden Noises from Inanimate Objects

“This is an entertaining book. More importantly, it’s a necessary book. Business, marketing—the entire culture—needs the lessons and wisdom contained in these pages.”—Sven Kahler, Chief Creative Officer, Kreisvier Communications, Basel, Switzerland

See also Branding with Powerful Stories: The Villains, Victims, and Heroes Model, by Greg Stone.